Discover how to use surveys to uncover critical consumer pricing preferences and make data-driven decisions.
Join experts from IncQuery and Data Specialists Inc. to learn how to:
- Gather reliable data: Learn how to collect accurate and actionable information.
- Choose the right method: Understand the nuances of various pricing exercises, such as Gabor-Granger, Van Westendorp, MaxDiff, and conjoint analysis.
- Apply results: Discover how companies use survey data to make informed pricing decisions and drive success.
In this lively discussion, we will look at real-world cases, dispel some common myths about pricing questions, and look at emerging research tools like AI.